Skip to main content

Office of
Executive Development

Search Engine Optimization

Available Dates Coming Soon

9 a.m - 5 p.m.| Cost: $1,420

*Course can be taken individually, or as a part of the Digital Marketing Certificate.

Course Description

Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website?

The two legs of a successful search marketing program are 1) using search engine optimization (SEO) to enhance your position in organic search results, and 2) managing pay-per-click (PPC) advertising to ensure the profitability of paid search results. This course covers the SEO side of successful search marketing. Like our companion course in PPC advertising, it will provide up-to-date and practical search marketing information and give you practice at hands-on challenges. You’ll be empowered to use what you learn from this course to start driving traffic to websites immediately. Topics include:

  • Importance of SEO
  • Fundamentals of Inbound Marketing
  • Keyword research and tracking
  • On-page optimization
  • Off-page optimization
  • Understanding searcher intent
  • The influence of content and social media on SEO
  • Outreach for SEO
  • Local SEO
  • Conversion and analytics
  • SEO Tools

Course Cost

$1,420

Instructor

Bill Zahn

Danny Gavin