Marketing Certificates
- Winning Marketing Strategies Using Generative Artificial Intelligence (AI)
4-Day Certificate
Available dates coming soon
Every successful company will have a cohesive marketing strategy that will create value for its customers and collaborators as well as providing ongoing value for itself. The course will cover marketing strategy and planning using the Mission, Vision, Objective, Situation Analysis, Strategy, Tactics and Execution (MVOSSTE) framework to develop marketing strategies and plans. The class will show how artificial intelligence (AI) can be used to make the process easier and provide the marketing strategists with multiple strategic options. - Search Engine Optimization
Available dates coming soon
Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website? - Search Engine Advertising
Available dates coming soon
Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website? - Content Marketing
Available dates coming soon
Content marketing is the backbone of digital marketing. According to the Content Marketing Institute, 93% of B2B marketers have embraced content marketing over traditional advertising. Content marketing, through its focus on providing timely and relevant information to your target market, fosters better relationships with potential buyers and moves them through the buying process at their own speed. - Web Analytics
Available dates coming soon
Successful marketing requires a unique blend of art and science. As we move from Web 2.0 to Web 3.0 and beyond, the wealth of data and information available to marketers has increased exponentially. This course introduces you to web analytics and helps you create a comprehensive strategy for measuring your inbound marketing activities. - Social Media Marketing
Available dates coming soon
In today’s economy, companies that are behind the curve in social media are putting themselves at a competitive disadvantage. Successful companies need effective and profitable social media strategies. After this course, you will be able to use social media tools and platforms to promote and position your brand. - Digital Marketing Certificate
Available dates coming soon The marketing courses above can all be taken in a four-day span to earn your Digital Marketing Certifcate.