In Every Issue
Latest Faculty Research
LEARN MORE: Bauer Faculty Research →
COMPETITIVE ADVANTAGE
Faculty: Rex Du, professor of marketing; Ye Hu, associate professor of marketing
Publications: Journal of Interactive Marketing, May 2018
Insights: Businesses are breaking new ground in using consumers’ online and offline activity to determine how best to shape a competitive advantage. But increasing concerns about privacy mean the data often is stripped of identifying information. A recently published paper explores a technique for predicting which vehicles are jointly considered by car buyers, even in the absence of information identifying which shopper has shown interest in which vehicle. The findings can help businesses better understand the competitive landscape in the industry, which in turn may lead to better decisions about product design, pricing and promotions that encourage car sales.
GLOBAL RECOGNITION FOR DSI LEADER
Faculty: Funda Sahin, associate professor of decision & information sciences
Recognition: Dennis Grawoig Distinguished Service Award
Insights: Sahin, a former president of the Decision Sciences Institute, was presented with the Distinguished Service Award at DSI’s annual meeting. The honor is named for the Institute’s founder and recognizes “major service to the Institute over a significant period of years.” It is often bestowed on professionals much later in their careers. The international professional organization consists of 1,400 academicians and practitioners on six continents who are interested in the development and application of quantitative and behavioral decision models. Sahin has been instrumental in leading a reorganization of DSI.
EMERGING MARKET RESEARCH
Faculty: Nikhil Celly, clinical assistant professor of management
Conference: Academy of Management International Division, 2014
Insights: Celly studies what kinds of strategic leadership models perform best in emerging markets. His research, “Temporal ambidexterity in new ventures in emerging economies-China,” examines 278 companies and finds leadership who can employ short-term and long-term perspectives simultaneously are more likely to be successful. It received a “Best Paper” recognition.
OIL PRICES AND EARNINGS
Faculty: Steven Crawford, assistant professor of accountancy & taxation; Volkan Muslu, associate professor of accountancy & taxation
Conferences: 2017 American Accounting Association; 2017 Lone Star Accounting Research Conference
Insights: Crawford, Muslu and two co-authors provide investors with an important tool in predicting oil price’s effect on their investments using a comprehensive sample of U.S. firms over three decades. In a paper titled “Oil Prices, Earnings and Stock Returns,” they show that an average U.S. company’s sales and expenses increase with oil prices, but its earnings decrease with oil prices. The paper also documents that investors react more strongly to oil-related earnings than non-oil-related earnings.
AUDITORS AND INTERNAL CONTROLS
Faculty: Yuping Zhao, associate professor of accountancy & taxation
Publications: Auditing: A Journal of Practice and Theory
Insights: Previous findings showed that the Sarbanes Oxley Section 404(b) integrated audit was associated with fewer misstatements. Zhao and co-authors predicted and found that the auditor’s ability to detect misstatements would increase when auditors tested the effectiveness of clients’ internal control over financial reporting during the audit. They also found that improvements were more pronounced under certain conditions: when an auditor had less experience, was an industry specialist, or wasn’t a Big Four auditor.
