Bowen Luo

Assistant Professor

Bowen Luo

Bio

Bowen Luo holds a Ph.D. in Marketing from University of Rochester, a Master in Economics (with Distinction) from Tilburg University, and a BS in Mathematics (First Class Honors) from University of Hong Kong. Her research has been published in Management Science and Marketing Science, and she has won the Academy of Marketing Science (AMS) Mary Kay Dissertation Proposal Award and the Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award.

Areas of Expertise

Quantitative Marketing

Contact Info

Phone:: 713-743-4555
Email:: bluo4@uh.edu
Room:: MH 385B
Website:: Visit Web Site

Courses

MARK 3338 - Introduction to Marketing Analytics
MARK 7338 - Introduction to Marketing Analytics