Bowen Luo

Assistant Professor

Bowen Luo

Bio

Bowen Luo's research has been published in Journal of Marketing Research, Management Science, Marketing Science, and Harvard Business Review. She holds a Ph.D. in Marketing from University of Rochester, a Master in Economics from Tilburg University, and a BS in Mathematics (First Class Honors) from University of Hong Kong. She has won the Academy of Marketing Science (AMS) Mary Kay Dissertation Proposal Award and the Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award.

Areas of Expertise

  • Quantitative Marketing

Publications

  • Luo, Bowen and Bhoomija Ranjan (2026), "A Better Strategy for Location-Based Advertising," Harvard Business Review
  • Luo, Bowen and Bhoomija Ranjan (2025), "Mapping Spatial Heterogeneity in Retail Advertising Effectiveness," Journal of Marketing Research, 62(6), 1063-1080.
  • Luo, Bowen (2024), "Manufacturer-Retailer Relationships and the Distribution of New Products," Marketing Science, 43(1), 114-137.
  • Gordon, Brett R., Mitchell J. Lovett, Bowen Luo, and James C. Reeder III (2023), "Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections," Management Science, 69(1), 220-243.

Contact Info

Phone:
 713-743-4555 
Email:
  bluo4@uh.edu
Room:
 MH 385B
Website:
  Visit Web Site

Courses

  • MARK 3338 - Introduction to Marketing Analytics
  • MARK 7338 - Introduction to Marketing Analytics