Fast-track Your Marketing Career
Two Ways to Earn Your MS Marketing Degree
Complete this program in any format you desire: Learn about our in-class face-to-face MS Marketing program below, or learn about the cost of the fully online MS Marketing program HERE.
Marketing isn’t about gut feelings and guesses, it’s about combining research and data with strategy and creativity.
To build a successful career in this ever-evolving field, you need the deep knowledge and real-world insight needed to construct effective marketing campaigns.
Offered online or on campus, Bauer’s MS in Marketing program goes beyond foundational knowledge to help you build expertise in 21st century marketing strategies, including data analytics, social media marketing strategies, and search engine optimization. And with our wide array of electives, you can tailor your education to get the skills and jobs you want.
Whether you’re a recent college graduate or a young professional, the MS in Marketing will help you build highly employable skills—in fact, approximately 90% of our students obtain a lucrative job within six months of graduating.
You can pave the path for the career you want in as little as 12 months.
Are you ready to change your future?
MS Marketing
Program Highlights
Online or In-Person
Whether online or in person, full-time or part-time, you have the flexibility to complete your degree the way that works best for you—in as little as 12 months.
Houston’s Hot Job Market
Houston is a global business leader that’s home to dozens of Fortune 500 companies. Whether you choose to study online or in-person, you’ll work directly with many of these companies through real-world projects, learning invaluable lessons and making important connections.
Career Dedication
The Rockwell Career Center at Bauer gives you access to a dedicated team of career advisors who will provide you the resources and coaching you need to chart the next steps in your career.
Level Up Fast
Graduate in as little as 12 months with highly employable skills.
Scholarships Available
Last year, more than 700 Bauer College of Business students were awarded more than $3 million in Bauer scholarships. Contact the Bauer Scholarship Coordinator to learn more.
Customized Learning
Tailor your degree to your personal and professional goals with our wide variety of electives in areas such as:
- Digital Marketing
- Analytics
- Product Management
Admissions
Application Deadlines
| Fall 2025 | Spring 2026 | Fall 2026 | Spring 2027 | |
|---|---|---|---|---|
| Application opens | August 1, 2024 | May 1, 2025 | August 1, 2025 | May 1, 2026 |
| International Application Deadline | March 1, 2025 | October 1, 2025 | March 1, 2026 | October 1, 2026 |
| International Confirmation Fee Deadline | April 15, 2025 | October 15, 2025 | April 15, 2026 | October 15, 2026 |
| Domestic Application Deadline | July 1, 2025 | December 1, 2025 | July 1, 2026 | December 1, 2026 |
| Domestic Confirmation Fee Deadline | July 31, 2025 | December 15, 2025 | July 31, 2026 | December 15, 2026 |
Marketing Faculty
Learn from the Best
Bauer’s faculty include former marketing professionals in healthcare, retail, strategic consulting, and more, as well as industry experts who publish their research in books and leading academic publications.
Parthasarathy Krishnamurthy
Professor of Marketing
- Director of the Institute for Health Care Marketing and a Bauer Faculty Fellow
- Published in the Journal of Consumer Research, Organizational Behavior and Human Decision Processes, and more
- National Science Foundation grant recipient
Four years ago I graduated with my MS in Marketing from the University of Houston, C. T. Bauer College of Business. The skills and knowledge I obtained along with the friendships I have made during that period truly impacted me, both personally and professionally. There was one point in time where I was debating about going back to school. I asked myself all the time ‘Was it worth it?’ I can confidently say four years later, ‘Yes. A million times over.’”
"Four years ago I graduated with my MS in Marketing from the University of Houston, C. T. Bauer College of Business. The skills and knowledge I obtained along with the friendships I have made during that period truly impacted me, both personally and professionally. There was one point in time where I was debating about going back to school. I asked myself all the time ‘Was it worth it?’ I can confidently say four years later, ‘Yes. A million times over.’"
— Jordan Causey, (MS '18)
Latest Look
Student Profiles
What makes a Bauer MS Marketing student?
37% Male
Data reflects entering classes of Fall 2021
Learn more
Attend an MS Event
Join an in-person or online event to learn more about how a Bauer MS can work for you.
Ticket to Bauer
11:00 AM - 1:30 PM / Melcher Hall - AIM Ticker Area
Learn about our Accountancy, MBA, and MS programs, as well as financial aid! Snacks and refreshments will be provided.
Webinar: Submitting the Best International Student Application
11:00 AM - 12:00 PM / Online
Join us for an exclusive webinar dedicated to international applicants, where our admissions staff will explain what committees look for in applications for the best chances of admission.
Virtual MBA & MS Information Session
12:00 PM - 1:00 PM / Online
Learn more about our programs and get your questions answered by our admissions staff.