Career Paths
Marketing Interest Areas
There are a variety of career opportunities for marketing students. Some of the more common career paths, along with a list of corresponding courses, appear below:
- Digital Marketing (DM)
- Selling and Sales Management (Sales)
- Marketing Research and Analysis (MR&A)
- Marketing Communications (MC)
- Other Opportunties
Overview of Marketing Interest Areas
* R – required, S – Suggested, SS – Strongly Suggested
|
Course Title |
DM |
Sales |
MR&A |
MC |
|---|---|---|---|---|
|
Marketing Administration |
R |
R |
R |
R |
|
Quantitative Analysis for Business Decisions |
R |
R |
R |
R |
|
Professional Project |
R |
R |
R |
R |
|
Social Media Marketing |
SS |
|
|
S |
|
Search Engine Marketing |
SS |
|
|
|
|
Marketing Research |
S |
|
SS |
SS |
|
Digital Marketing Analytics |
SS |
|
S |
S |
|
Advanced Marketing Analytics |
S |
|
SS |
S |
|
Business to Business Marketing |
|
S |
|
S |
|
Brand Management |
|
|
|
S |
|
Applied Buyer Behavior |
S |
|
S |
S |
|
Introduction to Digital Marketing |
SS |
|
|
S |
|
Integrated Marketing Communications |
|
|
|
SS |
|
Pricing |
|
|
S |
|
|
Sales Leadership |
|
SS |
|
|
|
Marketing Strategy |
S |
|
S |
S |
|
New Product Development |
|
|
S |
S |
|
Books MBAs Should Read |
|
|
|
S |