In her role, Jessica leads all integrated communication and creative efforts to build brand awareness and reputation of Bauer College, overseeing a talented (and award-winning!) group of communication professionals who develop the college’s digital, print, video and social media assets. In addition, she directs the college’s editorial strategy and serves as editor, art director and a member of the writing team for Inside Bauer magazine. Under Jessica’s leadership, the college has redesigned its website, launched a magazine, podcast and online branded merchandise store, cultivated an engaged social media community through consistent and relevant original content, earned international, national and local media placement for faculty experts, and rebranded creative campaigns to align with overall strategy and messaging. The Office of Communications team has been recognized for strategy and tactics with over two dozen awards since 2014, including Marketer of the Year (Education) by the American Marketing Association – Houston in 2017.