Marketing Research Seminar Series

Note: Topics and Abstracts will be added to this page throughout the semester

Date Speaker Topic Faculty Host
12/1/2008
213 MH
10:30-12:00
Kusum Ailawadi
Dartmouth
    "Retailer Promotion Pass-Through: A Measure, Its Magnitude and Its Determinants"
11/24/2008
213 MH
10:30-12:00
Rex Du
Georgia
    "Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets"
11/21/2008
126 MH
10:30-12:00
Jeffrey Schmidt
Oklahoma
    "Anticipating Regret: How Worrying About the Future Causes Problems in the Present When Making Strategic Decisions"
11/14/2008
110 MH
10:30-12:00
Jinhong Xie
Florida
    "Probabilistic Goods and Probabilistic Selling"
11/7/2008
126 MH
10:30-12:00
Partha Krishnamurthy
UH
    "The Impact of Missed Opportunities on Subsequent Action Opportunities: A Functional Counterfactual Perspective"
10/24/2008
126 MH
10:30-12:00
Hari Sridhar
Missouri
    "Dynamic Marketing Investment Strategies for Platform Firms"
10/17/2008
126 MH
10:30-12:00
John Hulland
Pittsburgh
    "Dynamic Returns to Investments in Exploitation and Exploration: Resolving the Balance versus Focus Debate"
10/13/2008
213 MH
10:30-12:00
Vanessa Patrick
Georgia
    "Aesthetic Incongruity Resolution"
10/10/2008
126 MH
10:30-12:00
Allen Zhang
UT San Antonio
10/6/2008
213 MH
10:30-12:00
Murat Usta
Alberta
    "Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting"
10/3/2008
126 MH
10:30-12:00
Yan Zhang
Chicago
    "Buyers' Remorse: When Evaluation Is Affect-Based Before You Choose But Delibation-Based After"
9/26/2008
126 MH
10:30-12:00
Scott Rick
Carnegie Mellon/Penn
    "The Pain of Paying: Implications for the Brain, Behavior, and Marriage"
9/5/2008
126 MH
10:30-12:00
Bill Zahn
University of Houston
    "Could the Best Offense be a Good Bankruptcy?"
4/18/2008
126 MH
10:30-12:00
Ashok Lalwani
UT San Antonio
    "Motivated Response Styles in Cross-Cultural Research: The Role of Regulatory Focus and Self-Consciousness in Socially Desirable Responding"
4/4/2008
126 MH
10:30-12:00
Doctoral Symposium
3/28/2008
126 MH
10:30-12:00
Aric Rindfleisch
University of Wisconsin
    "The Safety of Objects: Materialism, Insecurity, and Brand Connection"
3/14/2008
126 MH
10:30-12:00
Jagdip Singh
Case Western Reserve
    "Salesperson Effectiveness for Customer Commitment: Complementary or Supplementary Mechanisms of Trust and Control"
3/7/2008
126 MH
10:30-12:00
Randy Bucklin
UCLA
    "Assessing the Pay-Off from Paid Search Advertising"
2/29/2008
126 MH
10:30-12:00
Russ Laczniak
Iowa State
    "The Effects of Brand Usage on Consumers'''' Immediate and Delayed Responses to Positive and Negative Comparative Advertisements"
2/22/2008
126 MH
10:30-12:00
Douglas Bowman
Emory
    "Customer Retention in Business Services"
2/15/2008
126 MH
10:30-12:00
Christophe Van den Bulte
Wharton
    "Two-Stage Partial Observability Models of Innovation Adoption"
2/8/2008
126 MH
10:30-12:00
Michel Wedel
Maryland
    "My Mobile Music: An Adaptive Personalization System for Digital Audio Players"
2/1/2008
126 MH
10:30-12:00
Dipankar Chakravarti
Colorado
    "Value Construction and Bidding Behavior in Descending and Ascending Auctions"