SCM 7330

Demand and Supply Integration

Course Purpose

Students will learn strategies and techniques used for supply integration across global supply chains, focusing on data analysis and evaluation. Due to the large-scale and complex nature of supply chains, effective management is a challenging task and requires integration within the firm and across the supply chain. This is often referred to as Demand-Supply Integration, where the challenge is to balance the customers’ demand characteristics with the supply chain’s capabilities for providing the product or service. Strategically managing both the customers’ demand characteristics and supply chain processes accomplishes this balance through a deep understanding of a firm’s distribution and manufacturing planning and control systems and by tailoring them to provide competitive advantage.

Photo for SCM 7330 Demand and Supply Integration

Expected Learning Objectives

Students will develop an in-depth understanding of the strategies and techniques used to achieve demand and supply integration across the supply chain. Students will explore the variety of components comprising the distribution and manufacturing planning and control systems and alternative strategies for balancing demand and the supply factors.

Selection of Topics Covered:

  • Introduction to Demand and Supply Integration
  • Supply Chain Strategy
  • Demand Management
  • Medium and Long-Term Forecasting
  • Inventory Management using incremental analysis and newsvendor models
  • Revenue Management
  • Bullwhip Effect
  • Sales and Operations Planning
  • Master Production Scheduling
  • Materials Requirements Planning

Course Pedagogy and Immersive/Experiential Activities

The material covered in this course is used to prepare students for obtaining the Professional Certification in Production and Inventory Management (CPIM). Many students pursue and obtain their CPIM as a result of completing this course.

Throughout the course, case studies are utilized to highlight management implications of the material being covered.

Students are provided with course notes, textbook resources, and lectures. Practice problems are provided as well as experiential opportunities to utilize software technologies for solving demand management problems.

Grades are typically determined by performance in a series of Quizzes that progressively cover the course material, a team case analysis, two exams and in-class performance.