SCM 7330

Demand and Supply Integration

Strategic Planning

Course Overview

SCM 7330 explores the strategic and operational alignment of demand and supply across the end-to-end (E2E) supply chain. Students will learn how to integrate customer demand signals with supply chain capabilities to enhance responsiveness, efficiency, and customer service. The course emphasizes global problem-solving, financial alignment, and risk-aware planning to support resilient and customer-centric supply chain strategies.

Course Purpose

This course prepares students to manage the complex interplay between demand forecasting, supply planning, and customer fulfillment in global supply chains. Students will explore how to balance customer expectations with operational constraints by leveraging data, analytics, and integrated planning systems.

A key focus is on customer management — ensuring that supply chain decisions are aligned with customer service goals and market responsiveness. Students will also learn to interpret business financial data to evaluate the impact of demand-supply decisions on business performance.

Photo for SCM 7330 Demand and Supply Integration

Learning Objectives

By the end of this course, students will be able to:

  • Understand the principles of demand and supply integration and their role in E2E supply chain visibility and performance.
  • Understand the variety of components comprising distribution and manufacturing planning and control systems.
  • Analyze customer demand characteristics and align supply chain capabilities to meet service-level expectations.
  • Apply forecasting techniques and inventory models to manage uncertainty and optimize resource allocation.
  • Evaluate the financial implications of planning decisions using business finance tools and managerial accounting principles.
  • Design and assess Sales and Operations Planning (S&OP) processes to align cross-functional goals and improve decision-making.
  • Identify and mitigate risks associated with demand variability, supply disruptions, and capacity constraints.
  • Develop strategies for global demand-supply coordination, including regional customization and centralized planning.
  • Use data-driven models to support customer-centric, resilient, and financially sound supply chain solutions.

Topics Covered

  • Introduction to Demand and Supply Integration
  • Customer Management and Service Strategy
  • Demand Planning and Forecasting (Short, Medium, Long-Term)
  • Inventory Management (Incremental Analysis, Newsvendor Models)
  • Revenue Management and Demand Shaping
  • Bullwhip Effect and Variability Management
  • Sales and Operations Planning (S&OP)
  • Master Production Scheduling (MPS)
  • Materials Requirements Planning (MRP)
  • Financial Impact of Planning Decisions (Balance Sheet, Income Statement, Statement of Cash Flows)
  • Risk Management in Demand-Supply Coordination
  • Global Planning and Regional Customization Strategies

Experiential Learning & Course Pedagogy

Students engage in case-based learning, simulations, and applied exercises that mirror real-world demand-supply challenges. The course includes experiential opportunities to work with planning software and data analytics tools to solve forecasting and inventory problems.

Students are encouraged to pursue the Certified in Planning and Inventory Management (CPIM) credential, as the course content aligns closely with the certification body of knowledge. Case studies and team-based projects emphasize the strategic implications of demand-supply decisions and their impact on customer satisfaction and financial performance.

Course Format & Assessment

The course combines in-person instruction with digital resources. Assessment includes:

  • Quizzes that progressively build mastery of forecasting, planning, and financial analysis.
  • A team case analysis focused on global demand-supply integration and customer service strategy.
  • Two exams assessing technical, strategic, and financial competencies.
  • In-class participation and applied problem-solving activities.