Stephen Stagner Sales Excellence Institute

Graduate Sales Leadership Curriculum

Student Demographics
Course Track

MBA Course Track

Semester I Semester II Summer Semester
Strategic Selling
(MARK 7378)
Customer Relationship Management
(MARK 7377)
Sales Leadership
(MARK 7397)
Business to Business Marketing
(MARK 7377)
  • Selling Skills
  • Major Account Management
  • Complex Buying Centers
  • Customer Lifetime Value
  • Sales Force Activity Management
  • Customer Prioritization
  • Organizational Leadership
  • Sales Forecasting
  • Rewards and Compensation
  • Personnel Management
  • Identify & Analyze B2C/B2B
  • Successfully Market
  • Research Specific Industry Segments

Also offered: Managing Sales Force Productivity (MARK 7397).

MBA students are required to take 9 credit hours of sales courses to qualify for the Sales Leadership Certificate.