Doctoral
Ph.D. Symposium
UH Marketing Doctoral Symposium
The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.
See images from the 2018 symposium here
37th Annual Symposium
Meet and Greet |
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|
Welcoming Remarks |
Professor Ed Blair - University of Houston |
Introduction of the Keynote Speaker |
Professor Ye Hu - University of Houston |
Keynote Address “Detecting Cupid's Vector: Universals and Deal-Breakers in Mate Choice via Online Dating Activity Data” |
Professor Fred Feinberg - University of Michigan |
Session I – Consumer Behavior Chair: Professor Melanie Rudd |
“The Psychology of Fun: An Inquiry into Consumers' Fun Experiences” |
“How Mentally Traveling from the Future to the Present Affects Thoughts and Behavior” |
“Remember Me Not: Personalization as Identity Threat” |
Session II – Consumer Behavior Chair: Professor Vanessa Patrick |
“Why More (vs. Less) Skill-Based Activities Make Consumers Happier, yet They Don't Choose Them” |
“Threshold Escalation in Product Lineups” |
Session III – Modeling & Strategy Chair: Professor Jim Hess |
“Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum” |
“Designed for Growth: The Interplay between Design Capability, Market Maturity, and Competitive Intensity” |
“Internet Access Investment: A Double-Edged Sword for K-12 Education?” |
Session IV – Consumer Behavior Chair: Professor Shijie Lu |
“When The Data Are Out: Assessing Behavioral Changes Following a Data Breach” |
“Understanding the Role of Choice Sets in Discrete-Continuous Models” |
“Do the similarity patterns among crowdfunding projects help design a new project?” |
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Department of Accountancy & Taxation
Melcher Hall Room 370
The University of Houston
Houston, TX 77204-6021
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Department of Finance
Melcher Hall Room 220
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4778
E-mail ID: alamont@uh.edu
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Department of Management & Leadership
Melcher Hall Room 315
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4650
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Department of DISC
Melcher Hall Room 280
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4747
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Department of DISC
Melcher Hall Room 280
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4747
E-mail: disc@uh.edu
Contact Information
Professor Kevin Hong,
Director of PhD Program
Professor Volkan Muslu,
Accounting Program Coordinator
Professor Kris Jacobs,
Finance Program Coordinator
Professor Dusya Vera,
Management & Leadership Program Coordinator
Professor Nina Huang,
MIS Program Coordinator
Professor Seshadri Tirunillai,
Marketing & Entrepreneurship Program Coordinator
Professor Meng Li,
Supply Chain Management Program Coordinator