UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2019 symposium here

38th Annual Symposium

Meet and Greet

Welcoming Remarks

Professor Ed Blair - University of Houston

Breakout Session

Session I – Consumer Behavior

Moderator: Dr. Vanessa Patrick-Ralhan

“Social consensus in online reviews for experiential purchases”
By Pureum Kim, University of Arizona

“Marketing by Design: Using (Un)Structured Visual Marketing Communications to Influence Brand Performance”
By Felipe. M Affonso, University of Florida

“Consumer’s Reaction to Taste-based Product Modification”
By Elisa Solinas, University of Southern California

Session II – Strategy

Moderator: Dr. Johannes Habel

“Business-to-Business Sales Opportunity Management: A Framework, Evidence and Application”
By Muzeeb Shaik, Texas A&M University

“Dynamic Addressable TV Advertising Over the Customer Lifecycle”
By Tsung Yiou Hsieh, University of Houston

Session III – Consumer Behavior

Moderator: Dr. Melanie Rudd

“The Culpability Conundrum”
By Maayan Malter, Columbia University

“Choosing for Joint Consumption: How Avoiding Appearing Selfish Can Be Worse for Everyone”
By Nikkita Sarna, UT Austin

Session IV – Empirical Modeling

Moderator: Dr. James Hess

“Can AI firms enhance their performance by addressing social injustice? A global comparative perspective”
By Dahae Jeong, Arizona State University

“Choosing Music by Your Ears or Eyes? Evidence of Rational Herding from MusicLab”
By Ata Jameei-Osgouei, UT Dallas