Symposium 2013

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2012 symposium here

31st Annual Symposium

Meet and Greet
UH Marketing 31st Annual Symposium
UH Marketing 31st Annual Symposium
Welcoming Remarks

Professor Edward Blair - University of Houston

UH Marketing 31st Annual Symposium
Introduction of the Keynote Speaker

Professor Michael Ahearne - University of Houston

UH Marketing 31st Annual Symposium
Keynote Address
“Some Learnings That I Have Found Valuable After 45 Years in Marketing Science”

Professor Leonard Lodish - University of Pennsylvania

UH Marketing 31st Annual Symposium
Faculty and Student Discussions
UH Marketing 31st Annual Symposium UH Marketing 31st Annual Symposium UH Marketing 31st Annual Symposium UH Marketing 31st Annual Symposium
Session I – Modeling
Chair: Professor Rex Du

“Incentive-Compatible Preference Measurement with Boundedly Rational Consumers”
By Liu (Cathy) Yang, Columbia University

UH Marketing 31st Annual Symposium

“Modeling Cross-Category Dependencies in Households’ Purchase Incidence Outcomes”
By Alexander Chaudhry, Rice University

UH Marketing 31st Annual Symposium

“To Markdown or Not to Markdown, That is The Question: An Empirical Investigation of Fashion Goods”
By Aidin Namin, University of Texas at Dallas

UH Marketing 31st Annual Symposium
Session II – Consumer Behavior
Chair: Professor Vanessa Patrick

“Green Confessions: The Moderating Influence of Religiosity on Pro-environmental Compensatory Consumption”
By Daniele Mathras, Arizona State University

UH Marketing 31st Annual Symposium

“All Things Considered: When Budgeting Facilitates Savings Goal Pursuit”
By Min Jung Kim, Texas A&M University

UH Marketing 31st Annual Symposium

“Thanks for What I’ve Got and Thanks for What I’ve Not: The Effects of Being Grateful, and What We Are Grateful For, on Evaluations of Products”
By Hyunjung (Crystal) Lee, University of Texas at Austin

UH Marketing 31st Annual Symposium
Session III – Modeling
Chair: Professor James Hess

“Social Network Games: An Emerging Platform for Product Placement Advertising”
By Huazhong Zhao, University of Florida

UH Marketing 31st Annual Symposium

“Compensation for Team Selling Sales force: A Model and Experiments”
By Ying Yang, University of Houston

UH Marketing 31st Annual Symposium

“Social Learning from Interdependent Sources”
By Jae Young Lee, University of Pennsylvania

UH Marketing 31st Annual Symposium
Session IV – Modeling
Chair: Professor Seshadri Tirunillai

“Why do New Car Dealers Sell Used Cars? A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel”
By Dinakar Jayarajan, University of Southern California

UH Marketing 31st Annual Symposium

“Payment Format, Decision Rights & Human Capital in Technology Licensing: A Cross-National Empirical Investigation”
By Shan Yu, University of Arizona

UH Marketing 31st Annual Symposium

“Online Daily Deals: A Joint Model of Participation and Outcome”
By Paul Hoban, University of California at Los Angeles

UH Marketing 31st Annual Symposium
Our doctoral students organize the Doctoral Symposium every year.

UH Marketing 31st Annual Symposium