Undergraduate

BBA in Marketing

Overview
Courses
Career Paths
Careers
Get Involved

Marketing Research and Analysis

Description of Career Opportunities

There are a variety of career opportunities related to market research and analysis.

For example:

  • You might become a research analyst working for a market research firm or in the market research department of a company.
  • You might become a revenue analyst working for a hotel or an airline, where prices and promotional offers are continuously adjusted based on forecasted and observed demand for a particular night or particular flight.
  • You might become a database marketing specialist who analyzes customer purchase records to determine which customers should be offered certain prices or promotions, or the profile of attractive customers.

The common denominator is that all of these positions are concerned with gathering and/or analyzing market information to support decisions.

How Many Jobs Are Available?

While the Houston area does not have a large number of market research and analysis positions, positions are available. These positions tend to become available one at a time, so the companies that have them usually do not participate in regular campus recruiting. Instead, you will find these positions through networking, referrals, and job listing sources such as Rockwell Career Services and the American Marketing Association Houston chapter.

Who Is It Good For?

Market research and analysis is a good career choice if you like marketing, have an analytical nature and are comfortable with numbers.

Suggested Courses

Courses suggested for students interested in market research and analysis are as follows:

Strongly suggested courses:

  • MARK 4338, Marketing Research
  • MARK 4339, Database Marketing
  • GENB 4396, Business Internship (taken in a research or analysis context)

Suggested courses:

  • MARK 4368, Pricing
  • MARK 4362, Applied Buyer Behavior

These courses should improve your skills in: gathering and analyzing marketing information, analyzing and setting prices; understanding buyers; and managing revenues.

 

Home
Advising
Overview
File a Degree Plan
Courses & Enrollment
Transfer Credit Guide
Former Student Admissions
Academic Notice
Academic Probation
Academic Suspension
Academic Resources
Contact Us
FAQ
Business Majors
Accountancy & Taxation
Management Information Systems
Supply Chain Management
Finance
Management & Leadership
Marketing
Entrepreneurship
Business Minors
Bauer College at UH at Sugar Land
Online BBA Inquiry
Choosing a Major
Accelerated Programs
Bachelor of Business Administration/ Master of Public Policy
Emerging Leaders Academic Success Program
For Freshmen Students
For Transfer Students
Bauer Honors
Bauer Ambassadors
Community Outreach
Strength Series
Events Calendar
Bauer in D.C. Fellowship
About the Program
How to Apply
Plan for D.C.
Intern in D.C.
Fellow Experience
Contact Us
Certificates
Nonprofit Leadership Alliance Certificate
Ted Bauer Leadership Certificate Program
Bauer Leadership Council
Graduation
Overview
Commencement Ceremony
Resources
Academic Resources
UH Libraries
Distance Learning
Tutoring
CAPS
Future Careers
BLS
UH Career Center

Undergraduate Business Programs

ELASP for Transfers Spring 2021 Application

Application is Closed.
Thank you!


Follow us!
  • Facebook
  • Twitter
  • Instagram

Contact Us

Questions about ELASP:
elasp@bauer.uh.edu

Emerging Leaders Academic Success Program
C. T. Bauer College of Business
University of Houston
334 Melcher Hall Room 262
Houston, TX 77204-6021


See Also:

Contact Us

Undergraduate
Business Programs

334 Melcher Hall, Room 262
Houston, TX 77204-6021
Email: bba@uh.edu