BBA in Marketing

Career Paths
Get Involved

Other Marketing Career Opportunities

Other marketing career opportunities include the following:

  • Product (or brand) management. The position of product manager or brand manager is usually found in large companies that market a variety of consumer products. The product manager has marketing responsibility for a particular product or group of products, and makes decisions about competitive positioning, product packaging, product modifications, new product development, pricing, distribution, advertising and promotions.
  • Marketing consulting. Marketing consultants are hired by companies to evaluate marketing programs and recommend improvements. Consulting can be done by large firms that provide a wide variety to services, by smaller firms that provide a variety of services, by smaller firms that specialize in a particular aspect of marketing such as branding or pricing, and even by individual consultants.
  • In general, an MBA is necessary to be considered for positions in product management or marketing consulting. If you have an interest in these careers:
  • Follow the course recommendations for the marketing communications interest area or the market research and analysis interest area
  • Develop your analytic skills, because these positions put a premium on analysis
  • Plan to take an MBA at a school that has a good record of placing people in these types of positions.



File a Degree Plan
Courses & Enrollment
Transfer Credit Guide
Former Student Admissions
Academic Notice
Academic Probation
Academic Suspension
Academic Resources
Contact Us
Business Majors
Accountancy & Taxation
Management Information Systems
Supply Chain Management
Management & Leadership
Business Minors
Bauer College at UH at Sugar Land
Online BBA Inquiry
Choosing a Major
Accelerated Programs
Bachelor of Business Administration/ Master of Public Policy
Emerging Leaders Academic Success Program
For Freshmen Students
For Transfer Students
Bauer Honors
Bauer Ambassadors
Community Outreach
Strength Series
Events Calendar
Bauer in D.C. Fellowship
About the Program
How to Apply
Plan for D.C.
Intern in D.C.
Fellow Experience
Contact Us
Nonprofit Leadership Alliance Certificate
Ted Bauer Leadership Certificate Program
Bauer Leadership Council
Commencement Ceremony
Academic Resources
UH Libraries
Distance Learning
Future Careers
UH Career Center

Undergraduate Business Programs

ELASP for Transfers Spring 2021 Application

Application is Closed.
Thank you!

Follow us!
  • Facebook
  • Twitter
  • Instagram

Contact Us

Questions about ELASP:

Emerging Leaders Academic Success Program
C. T. Bauer College of Business
University of Houston
334 Melcher Hall Room 262
Houston, TX 77204-6021

See Also:

Contact Us

Business Programs

334 Melcher Hall, Room 262
Houston, TX 77204-6021
Email: bba@uh.edu